Tuesday, October 21, 2025

I don’t talk about mindset much.

Not because I don’t believe in it…

But because sometimes it’s hard to connect the dots with building a profitable email list.

And some people use it as an excuse to hide behind when they don’t want to do the work.

Yet it’s a crucial ingredient in the recipe for success.

Your mind is a magnet.

Your thoughts can attract certain things while repelling others.

Leads, clients, money, status, opportunity, and recognition…

This principle applies for better and for worse.

Therefore:

Learning to harness this hidden power can make writing daily emails much easier… or much harder.

In fact:

There’s one book by Steven Pressfield that totally transformed the way I think about and approach the craft of writing…

And no — it’s not The War of Art.

(although that one’s great too)

Instead, the book is called:

Turning Pro: Tap Your Inner Power and Create Your Life’s Work.

Inside, he draws a very clear line between two kinds of people:

The Amateur and The Professional.

One dabbles while the other commits.

One waits for permission while the other leaps headfirst into the unknown.

One treats writing like a hobby while the other knows their livelihood depends on it.

This is such a powerful frame.

To take it a step further…

Here are 20 ways to define the mindset of a professional outlined in the book:

***

1. The professional shows up every day

2. The professional stays on the job all day

3. The professional is committed over the long haul

4. For the professional, the stakes are high and real

5. The professional is patient

6. The professional seeks order

7. The professional demystifies

8. The professional acts in the face of fear

9. The professional accepts no excuses

10. The professional plays it as it lays

11. The professional is prepared

12. The professional does not show off

13. The professional dedicates himself to mastering technique

14. The professional does not hesitate to ask for help

15. The professional does not take failure or success personally

16. The professional does not identify with his or her instrument

17. The professional endures adversity

18. The professional self-validates

19. The professional reinvents herself

20. The professional is recognized by other professionals


***

I’m willing to bet after reading that list…

There’s a part of you that knows exactly where and how you’re falling short.

Because as entrepreneurs, creators, and artists, it’s impossible not to read that and immediately recognize the truth in it.

That’s the power of feeding your mind the right raw materials.

Best part is:

Like most of Steven Pressfield’s books…

It’s a fast read and only 130 pages long.

You could finish it in a single sitting if you wanted to.

So if you could use some new and empowering reading material…

And want to cultivate an unshakeable writing mindset…

Then I recommend you check it out :)

Jim Hamilton

P.S:

You can grab a copy of the book on Amazon here

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