Monday, December 01, 2025
True story:
A few years ago, I shelled out a thousand bucks for a giant 3-ring binder.
And even though I felt a bit silly about it…
It turned out to be one of the highest ROI investments I ever made.
Here’s a pic:
As you can see…
It’s a swipe file of old school direct mail pieces put together by a guy named Todd Brown.
I still remember showing it to my wife after it arrived…
The conversation went something like this:
***
ME: “Look at this amazing collection of direct mail ads from back in the day… isn’t it so cool??”
HER: “Let me get this straight… you paid $1,000 for a bunch of old flyers from the 1980s???”
ME: 😎😎😎
HER: *** walks away ***
***
LOL 😂
Back when I bought it though, I was still writing long-form sales letters in the health space…
And I’d just taken on a new project.
At the time, I’d had a few mediocre successes.
But nothing major.
I hadn’t written a real WINNER yet.
So instead of trying to write a fresh one from scratch like I’d been doing…
I decided I wanted to model the structure of an old school winner.
And since I had a 2% royalty on gross sales as part of my deal…
I knew my investment had the potential to pay off.
So I combed through the swipe file and found a few examples I liked in the niche I was writing for…
Then picked one and swiped it.
And guess what?
It worked.
My sales letter converted at 2%+ right out of the gate, which had never happened to me before.
I couldn’t believe it.
My client was thrilled.
And I ended up making over $20,000 in royalties alone from that project over the next couple years.
So even though that direct mail swipe file cost me a grand… I still got a 20X ROI from it.
That’s when I realized just how transformational swiping can be.
Especially if you’re not a copywriter or marketer.
Which is why I’ve spent the last 2 years compiling my 7-Figure Newsletter Swipe File ™.
It’s filled with 350+ examples and counting of:
- Meta Ads
- Sign-up pages
- Welcome emails
- Email automations
- Social media posts
- Thank You Page offers
- Sponsor placements
- Referral sections
- Handraisers
- And more
Best part is, it won’t cost you $1,000 either.
In fact, it’s only a tiny fraction of that.
And my assistant and I are adding to it each and every week.
So if you’re looking to start an email newsletter…
Or if you’re already publishing one, but are struggling to grow & monetize it…
Then this could be one of the most valuable investments you ever make in your newsletter business.
All the details are on the page below:
Get lifetime access to 350+ newsletter examples and counting
But just a heads up:
It’s only available for a limited time.
At 5 AM ET on August 27, this deal disappears forever.
Jim Hamilton