what to do if your email list feels stale

My lifts in the gym have been stale for the past few months.

I chalk most of that up to the fact that I've been working more and sleeping less.

But part of it is also due to my programming.

Lately I've been bouncing from program to program with no real rhyme or reason….

Hoping some shiny new training split would magically fix everything.

Surprise, surprise - it didn’t lol

So finally, a couple weeks ago, I went back to the system that’s always worked best for me.

It’s called the “Texas Method, and it’s super simple:

- 5 sets of 5 on compound lifts
- 2 to 3 minutes rest between sets
- Very little accessory work

Then all you do is add 5 to 10 pounds the next week.

That's it.

It’s not sexy or new.

But it works.

And sure enough, within a few weeks, my lifts have started climbing again.

What's more, I’m feeling much better physically too.

Which makes me look forward to the next workout even more…

Thereby perpetuating a virtuous cycle that will (hopefully) lead me back to where I want to be.

Moral of the story?

Don’t get seduced by the shiny new thing and lose sight of the boring stuff that works well.

So it is in the gym…

And so it is with your email list.

Yet I see a lot of coaches, consultants, and course creators bounce from tactic to tactic hoping the next shiny move will finally wake up their list…

When the recipe is brain dead simple:

Each day, share an entertaining story that reveals a valuable insight for your audience…

Then connect it to one of your paid offers.

That’s it.

This is how you build an engaged audience of people who love to read and buy from you.

It may not be the newest or sexiest strategy these days…

But it keeps things interesting for you and your subscribers.

And it works.

On that note:

If you want help writing daily emails that actually sound like you and sell your stuff, check out EmailStoryselling.ai.

It's built to make the boring fundamentals easy to stick with.

So instead of waking up every morning wondering what the hell to write...

You can sit down, get a solid draft fast, and keep the daily reps going.

Check it out here:

→ Start monetizing your list with EmailStoryselling.ai

Now I’m off to go watch Canada’s first game in the World Cup…

Wish us luck 🍁

Jim Hamilton

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