
Thursday, July 16, 2026

True story.
Toronto is currently blanketed in a thick orange haze.
According to IQAir, we’ve got the #1 worst air quality in the world.

Pretty wild.
Something tells me that one doesn’t come with a gold star.
Apparently, it’s got something to do with heat domes and wildfires.
So, needless to say:
Visibility is pretty obscured at the moment.
I get a surreal Blade Runner vibe just looking out my window.
And, candidly…
This is the exact same feeling I’ve had while working on custom Email Storyselling Action Plans over the past week or two.
People having difficulty seeing clearly.
It typically manifests as:
- Spending hours polishing every email
- Debating what time of day is best to send emails
- Letting unsubscribes dictate what type of content you send
- Trying to compensate for underperforming offers w/ fancy automations
- Etc etc
Now, to be clear:
These patterns are incredibly common.
So it’s not a judgement on anyone who has them.
(Certainly not the people who had the forethought to grab a custom Action Plan so I can help them fix it ;)
Instead, I’m just sharing this observation to remind you that clarity is crucial.
And understanding what’s upstream vs downstream will save you a ton of hassles and headaches when it comes to making more money from your email list.
That’s all I’ve got for you today, though.
Now I’m off to catch the end of the England vs Argentina game 😎
Jim Hamilton
P.S:
Next week, I’m launching a brand new offer called:
“The Email Storyselling Skill Stack”
This is a bundle of pre-built Skills that will allow you to install my entire $10m+ Email Storyselling system straight into your Claude account.
No complicated setup or separate subscription fees.
Plus there will be a juicy fast-action bonus for the first 10 buyers.
So if that sounds interesting…
Stay tuned for more :)

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