Friday, March 06, 2026

Fun fact:

I'm a bit of an entertainment junkie.

Part of it is just genuine love of movies and TV...

But part of it is that writing fiction and screenplays is something I want to pursue someday, after I've hit certain business milestones.

So I follow Hollywood pretty closely.

And this awards season, I've been especially locked in... mostly because I really want Timothée Chalamet to take home Best Actor for Marty Supreme.

(Fingers crossed 🤞)

It's a wicked movie with top-notch writing, scoring, and performances across the board.

Not to mention Timothée put on a generational marketing campaign for it lol

Anyway, the BAFTAs (aka the British version of the Oscars) were a few weeks ago...

And the Best Actor award went to this guy Robert Aramayo.

Now, I knew the name because he plays Elrond on Rings of Power...

Yet I had no idea he was even in contention for anything.

Turns out he starred in this movie called I, Swear, where he plays a real life guy with Tourette's syndrome.

And yeah... I was blown away.

Not just by the physical tics, which are relentless and incredibly precise...

But by the verbal outbursts.

The involuntary phrases. The specific words that burst out of him mid-sentence, completely unprompted.

Delivered with total conviction, total authenticity.

What struck me is that ANYONE can learn to mimic the surface-level stuff.

The posture, the flinching, the general cadence of how someone moves.

But it's the signature verbal patterns... the specific phrases that are distinctly, unmistakably that person... that's what separates a decent impression from a performance that makes you forget you're watching an actor.

Without those, it's just an impression.

With them, it becomes indistinguishable from the real thing.

And, as it happens...

This is actually something I've been obsessing over lately with ESS AI.

Specifically, the voice learning protocol and how to get AI to emulate someone's voice as quickly and accurately as possible.

And the more I dig into it, the more I keep coming back to the same thing:

Signature catchphrases are the unlock.

Generic AI can pick up surface patterns pretty easily... sentence length, punctuation habits, tone, energy level.

But what makes a reader go "yep, that's them!" without being able to put their finger on why?

It's the phrases that are so specific, so involuntary-feeling, that they couldn't have come from anyone else.

That's the thing I've been doubling down on.

And whether you're using ESS AI to write your emails or not...

It's worth thinking about what YOUR signature phrases actually are.

Because oftentimes...

Sprinkling one or two more into your email adds a potent dash of personality...

That can also make your emails more persuasive.

If you want AI that's been trained to pick up on exactly that kind of thing...

And designed to extract patterns and voice learnings from each and every piece of feedback you give it...

Then tap below to start your $1 trial:

→ Start your $1 trial of ESS AI here

Jim Hamilton

P.S:

If you've never heard of the movie...

Check out the trailer on YouTube

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