Wednesday, September 17, 2025
Happy Wednesday!
One topic that comes up all the time with subscribers and coaching clients is:
The welcome series.
Specifically:
- How long should it be?
- How should it be structured?
- What’s the best way to get it to convert?
- Should new subs get my newsletter at the same time?
- Etc etc
Many questions abound.
Yet here’s the ugly truth most publishers and list owners miss:
Subscribers don’t read every email they get from you in a linear order.
Instead, they tend to tune in and out…
Only reading the ones that manage to grab their attention.
This is why I’m not a huge fan of the welcome series.
Especially if it’s written in a way where each email depends on the person having read the previous one.
Not to say there’s no value in them or that there aren’t specific scenarios where they should be used…
Just that if you’re going to have one at all…
Each email in your welcome series should stand on its own.
That way, readers don’t feel like they’re missing something…
Like they’ve entered the conversation halfway through…
And decide to ignore you altogether.
Plus it forces you to “leave it all on the page” in every email…
Instead of taking new subscribers’ attention for granted with weak subject lines and watered down copy.
Make sense?
I hope so.
That’s all I got for ya today :)
Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 4,000+ subscribers.