the one thing AI can’t copy (or steal from you)

Happy Friday! ✌️

They say “good artists, great artists steal.”

A fact that’s certainly true in marketing.

Funnel hacking has been around for years thanks to Russell Brunson.

And if you reach any level of success online, whether it be through organic content or paid ads…

Someone will eventually rip you off.

Lord knows I’ve had my ads ripped off so many times I’ve lost count lol

But while marketing has been pretty easy to copy for a long time now…

Up until recently:

Your subject matter expertise and ability to package it into products and services was not.

In other words:

Someone who was NOT an expert in your domain…

(be it personal finance, health, mindset, guitar, or anything else)

… couldn’t just swan in and create a high-quality product to compete with yours very easily.

Because they didn’t have the know-how.

This “moat of expertise” helped insulate you from the competition.

But not anymore.

That moat is gone like Timothée Chalamet’s shot at winning an Oscar this year.

Not only can someone rip off your ads, content, funnels, etc…

They can also copy your products and even tech for a very nominal cost.

So, where does that leave you as an entrepreneur?

With the only moat AI *can’t* copy or steal from you:

Distribution.

Your ability to distribute YOUR message to YOUR audience.

Whether it’s through daily emails, blog articles, Instagram Reels, TikTok and YouTube videos, Skool communities…

Or all of the above.

Nobody can take that ability away from you.

Naturally, email shines when it comes to maintaining sovereignty over your distribution…

So doubling down on building your list is a better idea than ever these days.

But the work doesn’t stop there.

Because once you’ve got someone on your list…

You’ve gotta indoctrinate them into your world…

And quickly turn them from casual viewer to binge reader.

This is the magic that actually makes your distribution engine profitable.

Daily emails are a key part of the equation, of course.

The other?

Automated email sequences with specific objectives that are triggered by specific behaviors.

Such as:

- Opting in
- Buying a specific product
- Hitting an offer page but NOT buying
- Etc etc

It’s the backend infrastructure that turns attention into revenue.

And this is where the new Sequence Bot inside ESS AI comes in.

It builds all of them... with unified strategic architecture, in your voice, for your specific audience.

Not a template or a swipe.

A bespoke sequence designed around your offer, your subscribers, your belief shifts.

So if you've got the front half handled (or you're working on it) but your backend is a ghost town...

Tap below to try ESS AI Pro for $1 and let the Sequence Bot build the conversion layer that makes all of it actually pay off:

→ Sign up for a $1 trial of ESS AI Pro

Jim Hamilton

P.S:

The Sequence Bot is only available on the Pro and Ultra plans.

So if you're on the Basic plan, you'll need to upgrade to access it.

But the Pro plan is still just $97/month after the trial, and you get access to all the other bots too, including the Ad Copy Bot, Thank You Page Funnel Bot, and All Purpose Marketing Bot.

A killer deal, if you ask me.

Start writing your next email sequence with the Sequence Bot