the one job most email list operators never learn

Exciting news:

I’m in the midst of a major 2.0 update to my bestselling book, The Email Storyselling Playbook.

Originally, I’d planned to publish a new book this year…

But those plans got scrambled almost immediately thanks to AI.

Which turned out to be a blessing in disguise.

Because there’s something I left out of the v1 version that is coming up again and again on coaching calls and in the custom Email Storyselling Action Plans I’ve been delivering lately…

And that is the two jobs of an email list operator:

Writing and Publishing.

You see, most people focus on Writing.

This is the day-to-day work of coming up with ideas and turning those ideas into finished emails that sell your offers.

Publishing, however, is the higher level strategic work that sits above it.

Knowing exactly how to structure each week, month, quarter, and year for maximum engagement AND profitability.

Think of the Writer as the foot soldier.

Their line of sight is straight ahead and they’re focused only on making the next move.

Meanwhile, the Publisher is like the general, surveying the field from a high vantage point…

Able to see all the angles and orchestrate each moving piece.

You need both if you want to turn your email list into a daily sales machine.

There's no shortage of people who'll teach you the first one…

But try finding one who'll tell you what to send on October 14th.

Or how to structure your Q4 promotional calendar…

Without handcuffing your offers or boring everyone to death...

And you’re virtually guaranteed to come up empty-handed.

Enter my Email Storyselling Acton Plan:

This is where you tell me about your email list and business…

And within 5 business days, I build you a custom 90-day plan revealing exactly how to structure your promo calendar and rotate your offers for maximum engagement and profits.

(Among other things.)

Your Action Plan also comes with a 30-45 minute walkthrough video where I go even deeper on the strategy + how to execute it…

Plus a 7-day window where you can ask me questions about the plan and get answers.

So if that sounds like something you want…

Click below to grab yours:

→ Get your custom Email Storyselling Action Plan here

Jim Hamilton

​