the “70/30” rule of email lists that make money

I used to manage email marketing for a company called Closers.io.

They're a sales consulting and recruiting company.

At the time, they were doing around $35m per year and spending $300k a month or more on ads.

Anyway:

We decided to do a deep dive at one point on where exactly our email sales were actually coming from.

Specifically:

We wanted to know how many sales were being generated by NEW leads (subscribers within their first 30 days) vs. OLD leads (everyone beyond the 30-day mark).

The result?

Roughly 70/30 in favor of new leads.

In other words...

7 out of every 10 sales were coming from people who had joined the list within the last month.

Not shocking, when you think about it.

But it does underscore how strong of a signal lead freshness really is.

Because we were sending lots of story-driven emails to the list…

And good ones, too!

(if I do say so myself lol)

Nevertheless:

Even with strong emails going out daily…

The overwhelming majority of revenue was still tied to how many fresh eyeballs we were adding to the list each month.

So… the punchline?

Email Storyselling is the most effective system I know of for converting subscribers into True Fans who read everything you write and stick around for years...

But even it can’t defy the laws of email physics.

If your list isn't growing, you're essentially farming the same soil over and over until the well runs dry.

Which is why, if your email list is making you the money you want…

The problem often isn't your writing.

It's your system.

Maybe you're not driving enough fresh traffic…

Maybe you’re not sending enough emails…

Or maybe you’re cultivating an audience of freebie seekers instead of buyers.

The million dollar question you need to answer is:

Which one is it?

Luckily, this is where the Email Storyselling Install Map GPT™ comes in.

In less than 10 minutes, it'll diagnose your entire email revenue system and hand you a custom step-by-step action plan showing you exactly what's broken and what to fix first.

List growth, lead quality, automations, offer positioning... the whole thing.

Because the solution isn’t always to “work harder”...

It’s to become the kind of email list operator who knows exactly which lever to pull.

So if you've been showing up consistently but still not seeing the sales you deserve…

Then tap below to grab it for $5:

→ Get the Email Storyselling Install Map GPT™

Jim Hamilton


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