stop trying to do list CPR (it doesn’t work)

I had a coaching call yesterday with an ESS AI subscriber who’d just dusted off an old list with a few hundred subscribers on it.

She'd launched it over 5 years ago…

But hadn’t mailed it until quite recently.

So naturally, within 24 hours of sending out her first email…

Over 10% of the list unsubscribed.

Then a handful more have continued to peel off with every send after that…

Despite her best efforts to engage them.

Now, I know how painful it can be to see those unsubscribes come in.

Especially when you don’t have a big list.

Yet here’s the uncomfortable truth…

If you’ve let your list go cold for that long, it’s beyond redemption.

No amount of list CPR is going to bring it back to life.

Broadly speaking, most subscribers who join your list will tune out at some point in the next 3-6 months.

Which means the clock starts ticking on Day 1…

And you’ve got a finite window to monetize them as best you can before you lose them.

Now, that said:

A minority of people will become long-term readers and True Fans.

Particularly if you send daily emails that integrate entertainment, storytelling, and sales like I teach in my book and courses ;)

But you can’t afford to miss the forest for the trees.

So if you’ve got an ice cold list that hasn’t heard from you since the Obama administration…

Don’t waste your time trying to revive it.

Instead, focus on your time & resources on getting NEW subscribers as quickly as possible.

You’ll have a much easier time engaging them + selling to them.

Of course, that’s easier said than done…

Which begs the question:

What is the BEST way to build your list with high-quality subscribers?

Funny you should ask…

Because that’s what the new offer I'm launching next week is all about.

It’s called:

"The Email Storyselling Action Plan"

You answer a few questions about your audience, offers, list, and business…

Then I build you a custom action plan, which includes a detailed 10-15 page report + private video walkthrough on exactly how to implement it.

It covers ideation, daily workflows, promo schedules, and list building.

If you have an existing list and offers to sell them…

This will save you a lot of time and second guessing.

More details coming next week 🤘

Jim Hamilton