social media is not a meritocracy (here’s why)

True story:

I spent almost two years trying to build my organic audience on social media back in 2023-2024.

I started on Twitter, then migrated to LinkedIn.

And initially, I got some nice traction.

Even hit 1k followers pretty quickly.

So I doubled down and started creating more content, posting more often, and engaging with even more people on the platform.

Pretty soon, I was spending 1-2+ hours a day on it.

Because I realized that’s what everyone else growing fast was doing.

Nevertheless:

My own growth slowed to a crawl…

Despite plumbing the depths of my 10 years of experience…

And basically holding nothing back when it came to the insights I shared in my content…

I watched other people with questionable experience go viral by posting vapid listicles or motivational mumbo jumbo.

That’s when I discovered social media is not a meritocracy.

The cream of the crop does not rise to the top.

Here’s why:

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1) Fast growth is driven by engagement pods

These are small groups of creators that agree to engage with each other’s content every day so it gets amplified by the algorithm.

I know because I participated in several.

So getting reach and visibility is more about WHO you know than what you know.

2) Fast growth depends on exploiting popular content formats

Social media algorithms are constantly changing to favor different types of content.

And if you want to grow fast, then you have to exploit whatever’s in vogue.

Tweetshots, listicles, infographics, selfies…

Each one of these has had their moment in the sun.

But if you’re not willing to go all-in on whatever the insiders are doing, then good luck getting seen.

3) Big accounts sell engagement

This is one of the hidden ways people with big audiences monetize their account.

They literally sell comments to smaller accounts looking to grow.

Some offer them in bundles of 10 or 20, while others offer one per day for a flat fee of $1,500 per month.

I know because I tried both lol

Wild, isn’t it?

And let me tell you…

These aren’t exactly thoughtful comments or penetrating insights designed to elevate the conversation, either.

***

Add all this up and you can see why I opted out of the organic content game…

And shifted my focus back to my bread and butter:

Meta Ads.

This is how I’ve generated millions of leads and millions of dollars in sales for clients…

And also how I’ve built my own small yet mighty list of 6,500+ subscribers.

(profitably, I might add)

Instead of wasting time creating content that disappears into the void in 24 hours…

I write ads that work for me 24/7…

Freeing me up to focus on the real needle movers in my business…

Like serving clients, launching new offers, and thinking about big picture.

(In fact, there’s a good chance you’re reading this email because you clicked on one of my ads ;)

And on November 11, I'm pulling back the curtain on my top-performing ad copy frameworks inside a new live training called:

“The 7-Figure Ad Copy Codex”

Because knowing how to write cold traffic ads that convert is about as close as it gets to making money appear out of thin air.

Inside, you’ll discover:

- 7 proven ad copy frameworks I’ve used to drive 7+ figures in sales with Meta Ads (including real examples)

- The organic traffic paradox (and why most entrepreneurs can’t get traction on social media)

- Forget YouTube and TikTok. Here’s why Meta is the #1 advertising platform for knowledge-based businesses in 2026 and beyond

- What NEVER to do when writing Meta Ads (I see this mistake all the time… even with experienced advertisers)

- My simple 6-step “DISARM” Method for writing long-form ads that convert ice cold traffic into high-quality leads and customers (your ads can run for 6-12+ months without fatiguing once you nail this… which is pretty friggin’ sweet ;)

- The counterintuitive hook writing lesson I learned from “the godfather of marketing” (this guy’s generated billions of dollars in sales and consults for Tony Robbins, Daymond John, Brian Tracy, and many other entrepreneurial celebrities)

- The “quiz lead” ad that made an obscure manual therapy program go viral (screw delivering value… this is how I racked up 1.7k comments and 3.1k shares on a paid AD promoting a client’s business!)

- Why “selling the click” can kill the profitability of your ads (and what smart advertisers do instead)

- How to turn market trends and mainstream media headlines into automatic subscriber windfalls (this is arguably the most valuable piece of advice I ever got from Dan Kennedy… and it’s based on a simple psychological loophole that all great ads exploit)

- The anatomy of a 7-figure Meta Ad (and why most ads I see ignore the #1 most valuable piece of real estate)

- How building your list with Meta Ads can turn you into a niche celebrity (and bring you lucrative inbound opportunities… even if you don’t have any inside connections or high-profile testimonials)

- PLUS: Fill-in-the-blanks templates you can use to spin up winning ads in virtually any niche ASAP

- And a whole lot more

By the end of the training, you’ll walk away with 7 proven ad copy frameworks responsible for generating millions of leads and driving millions of DOLLARS in sales…

That you can swipe to start building YOUR list.

The training is happening LIVE on Tuesday, November 11 at 11 AM ET.

You can grab a ticket below for only $97.

And if you can’t make it live, no worries.

You’ll get lifetime access to the recording, templates, and training doc.

But tickets are only available until November 10 at midnight.

After that, this offer disappears.

So if you're tired of being stuck on the organic content hamster wheel…

And you're ready to start building your list faster with long-form Meta Ads that actually convert…

Without wasting thousands on ads that flop…

Or clogging up your list with low-quality subscribers who won’t ever read or buy…

Then tap below to grab your ticket before it's too late:​

Grab your ticket for The 7-Figure Ad Copy Codex here

Jim Hamilton

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