sleeping buyers

Get this:

Last Thursday, I was on a call with an agency client...

And her team had just finished a project I found fascinating:

They mapped the complete lifetime purchase history of all 31 buyers from her latest high-ticket launch.

Every opt-in and purchase, going back years.

Now, you might expect most of those buyers to be fresh leads from the launch itself.

Nope.

Nearly every single one FIRST entered her world through a live event... some from programs that ran years ago.

11 of the 31 had attended one specific program way back in the day.

And one buyer sat quietly on the list for at least 2.2 years before finally pulling out her credit card.

(possibly longer... the data trail dies at an old CRM migration lol)

Oh, and the kicker:

An alumni-only event they ran in February for past customers turned out to be one of the most profitable promotions they've ever run.

Conversion through the roof.

Wild, right?

Point is:

The subscribers who look dead on your list are usually just asleep... and they wake up the moment you give them a real reason to.

Most people get this backwards.

They obsess over squeezing more juice out of brand-new leads...

While treating long-time readers and past buyers like lost causes.

Yet the warmest, most profitable people you'll ever email are already sitting in your list...

Lurking...

Waiting for the offer or the framing that's actually relevant to them.

Only catch is…

A subscriber can't wake up to emails you never send.

So before you go hunting for new leads...

Take a good look at the ones you've already got.

Chances are, there’s gold in them hills.

Some food for thought on this fine Tuesday afternoon :)

Jim Hamilton