should I start charging $$ for my lead magnet?

As you can see:

He’s asking whether he should start charging for his 26-page ebook instead of giving it away for free.

My reply?

It's not as simple as slapping a price tag on your lead magnet.

The second you put a price on something, you're no longer in the lead gen game.

You're in the sales game.

And the rules change completely.

Even at $5-$10, your product now needs to feel substantial enough to justify the ask.

Your potential buyer is comparing it against every other paid product in your niche.

Which means the marketing assets you need, the ads, the sales page, the content, need to be a lot more robust than what it takes to get someone to opt-in for a freebie.

So don’t let the double-digit page count of my book fool you…

There’s a lot of meat and potatoes packed into those 80 pages.

By comparison, getting a stranger on the internet to hand over their email address in exchange for something free is like offering me a taste of some nice anejo tequila.

It doesn’t take much lol

Point is:

If you're just starting out, a free lead magnet almost always wins.

It's easier to execute, faster to set up, and converts better when your marketing muscle is still developing.

Save the paid front-end for later once you’ve got some traction.

That's all I got for ya today, though.

My dad’s in town and we’re going out to see Sam Harris together.

Too-da-loo :)

Jim Hamilton