she had 150k subscribers (and was making next to nothing)

I started working with a new ads client recently.

And things got off to a rocky start.

Tech issues, funnel hiccups... the kind of stuff that makes you want to throw your laptop through a window.

So sales were slower than expected.

And while we were sorting out the mess on the ads side...

I figured I'd dig into her email marketing to see if we could use that to offset some of the shortfall.

Turns out, she had a list of 150,000+ subscribers.

“Great!’ I thought.

So I asked her to ballpark how much her list was producing each month…

She took a long pause before replying:

"Not much."

Yikes 😬

Here's the thing most coaches, consultants & experts don’t realize:

A well-maintained email list should be generating AT LEAST $0.50 per subscriber, per month.

That's not some pie-in-the-sky number, either…

That's a conservative benchmark for expert-based businesses

In reality, it can (and should) be more like $1-$3+.

But let's run the math on her situation:

150,000 subscribers × $0.50 = $75,000/month.

That’s the bare MINIMUM that a list like that should be producing each month.

Now, I'm not telling you this to make you feel bad about your list...

Because honestly?

This is one of the most common things I see.

Especially among people who’ve historically found most of their success in paid ads or organic content.

(like this client)

When one channel is humming, you don’t feel a need to divert attention elsewhere.

However:

That’s arguably the most important time TO focus on dialling in another channel like email.

Not waiting until the rest of the house is on fire.

How, you ask?

By sending an entertaining, story-driven email to your list each day that:

Indoctrinates subscribers into your values, beliefs, and worldview…

Highlights the tangible benefits of your unique method for getting results…

Or reveals a thought-provoking insight.

Sprinkle in a dash of personality…

And you’ve got all the ingredients for turning a dormant list into a cash cow.

No matter how many subscribers are on it.

That’s all I got for today, though.

Jim Hamilton

P.S:

Next week, I’m launching a brand new offer:

“The Email Storyselling Action Plan”

You tell me about your audience, offers, and business…

Then I build you a custom action plan, which includes a detailed 10-15 page report + private video walkthrough on exactly how to implement it.

It covers ideation, daily workflows, promo schedules, list building, and much more.

If you have an existing list and offers to sell them…

This will save you a lot of time and second guessing.

So stay tuned for more :)
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