Friday, September 11, 2026
Happy Friday! ✌️
I recently did a consulting call with a health coach who’s seen quick success on Instagram.
Giving away lots of free content...
Growing her list...
Getting tons of engagement...
And landing 1-on-1 coaching clients.
But then she started working with another coach who advised her to shift her messaging…
Focus on "premium positioning"...
And STOP giving away stuff for free…
All to weed out the freebie seekers in her audience.
Now, I'm no social media expert…
And that advice makes sense in a vacuum…
But it's not aligned with the way social media actually works.
People are conditioned to respond to free stuff on social.
So if you're using organic Instagram as your sole traffic source...
But you're not gonna give anything away for free...
There's a misalignment there…
Between the game you've chosen to play and the strategy you’ve chosen to follow.
This came up again during the live monthly Q&A I hosted for my Email Storyselling community members.
One guy asked about running a faceless brand.
My advice?
You can either go deep or go wide.
Deep means high-ticket, high-touch work with a small audience.
Wide means playing a volume game... which requires massive traffic.
Most people want to go wide (low/mid-ticket products, communities)...
But they're relying on organic social with a small following.
Your strategy doesn't match the game you've chosen to play.
Sometimes the fix is changing your strategy.
Sometimes it's picking a different game entirely.
But most coaches are fumbling around trying random fixes without knowing which one actually applies to their situation.
That's where the Email Storyselling Install Map GPT™ comes in.
It diagnoses the gaps between your strategy and the game you've chosen...
And tells you exactly what to fix first.
Takes less than 10 minutes.
And only costs $5.
So if you're not sure whether you need to change your strategy or change your game entirely...
Then grab the Install Map GPT™ here:
→ Get the Email Storyselling Install Map GPT™
Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.