Friday, September 12, 2025

Observation:

A small yet significant segment of people have joined my community because they want help growing their own paid community.

Which is pretty neat.

Now, I’ve never run a community before…

So I’m “learning on the job”, as it were ;)

But I have helped plenty of clients grow theirs.

And the playbook usually goes something like this:

First, you offer a free 30-day trial to lure in as many people as possible…

Then you position it as a bonus for everyone who buys your core offer…

Or as the 1st upsell in your funnel…

Which maximizes take rate and pushes lots of people into the community…

But also forces you to field lots of complaints from angry customers who didn’t bother to read what they were signing up for.

And even though I’ve seen this playbook work many times…

It’s not in alignment with how I want to grow mine.

The signal to noise ratio is way out of whack.

Similar to leading with value and attracting a bunch of freebie seekers…

This approach will have you spending lots of your valuable time and energy on people who aren’t serious.

Or, in many cases, willing to shell out a single measly dollar to try it out.

Something I can’t stand.

That’s why I’m taking a different approach.

Instead, I’m using a paid 7-day trial to separate serious action takers from curious lookie-loos…

Making it crystal clear their subscription will autorenew after the trial ends…

And sending a reminder email with the link to cancel 24 hours before if they don’t want to stick around.

It’s still early days…

But so far, I’ve been quite pleased with how it’s working.

And as I continue to gain insights on how to grow the community in alignment with my values and overall business philosophy…

You can bet your bottom dollar I’ll be sharing them with everyone inside.

So if you vibe with that…

And want to start or grow a paid community without attracting a bunch of tire-kickers and freebie seekers…

Then grab your 7-day trial of the Newsletter Freedom community below.

You'll get a front-row seat to watch me build and scale this thing in real time…

Plus access to all the strategies, insights, and lessons I'm learning along the way.

And if you decide to stick around after your trial ends…

I'll even write you a custom story-driven email that sells your offer.

It’s just 7 bucks to test-drive it for a week.

And there’s a little over 50 of us in there right now.

But, friendly reminder:

The doors are only open for another 48 hours or so.

After that, they’ll close for about a month.

So if you're serious about building a community that attracts buyers instead of browsers...

Then tap below to join us inside:

Click here to join the community (48 hours left)

Jim Hamilton

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Learn how to build a profitable daily newsletter with Email Storyselling. Read by 4,000+ subscribers.