read this if you don’t know what to write about

Confession:

I've been buried alive at work this week.

You see, last week I launched a custom Email Storyselling Action Plan offer…

And it sold quite well.

Which I was pumped about.

Until I actually started delivering them…

And realized I’d made a staggering miscalculation on how long each was going to take to produce and fulfill 🙃

So, I’ve literally been heads down working on nothing else all week.

In fact, it pains me to admit this…

But I even delivered a few of them LATE!

Good lord.

That is not something I ever do.

(my apologies to those affected… I’m sure you know who you are.)

Anyhow:

One theme I’ve found myself hitting on again and again in delivering these action plans is the importance of offer calendars.

I.e mapping out what you’re going to promote each month.

Why?

Because it’s one of several ways to attack the blank page.

Knowing which offer you’re going to promote in advance makes writing easier.

It gives your subconscious a little bit more to work with…

So it can start framing things up before you sit down to write.

This may seem like a small task…

But it makes a big difference - especially if you need to batch a bunch of emails at a time.

Case in point:

I have a 3-week safari trip coming up at the end of August…

Whereupon my wife, my dad, my aunt and I will be adventuring across Uganda and Tanzania to see chimps, gorillas, lions, cheetahs, and all other manner of wild beast.

(while also doing our best to duck and dodge Ebola in the process)

This means I need to get WAY ahead on basically everything.

So over the weekend, I sat down and mapped out my full promotional calendar for the next three months.

And the moment I finished...

I felt this immediate wave of relief wash over me.

Not because the work was done.

But because now I have a container to think into.

And thinking inside a box is almost always easier than staring into the void.

Something to chew on if you've been feeling scattered with your emails lately :)

Now I’m off to wrap things up before the France vs Morocco World Cup game…

Adios ✌️

Jim Hamilton