passive readers vs repeat buyers

I listened to a killer podcast with Cole Gordon and Jason Fladlien the other day.

If you’ve never heard of Jason…

He’s a webinar expert responsible for some of the biggest launches in history.

Including Alex Hormozi’s last two book launches.

The latter of which landed him in the Guinness Book of World Records.

Plus he’s worked with Tony Robbins, Dean Graziosi, Iman Gadhzi, and many more.

So he’s as legit as they come.

At one point, Jason told a fascinating story about selling from the stage…

That also reveals why daily emails work so well for generating repeat buyers.

Here’s the deal:

The audience at this event was all people who’d bought one of Jason’s programs on how to build an Amazon ecommerce business.

But he knew many were likely procrastinating and still hadn’t started yet.

And his goal was to sell them on a Shopify-related offer.

Which they had to go to the back of the room for.

So instead of just blasting the entire audience with the same pitch at once…

Jason started by asking everyone who’d been putting off starting their ecommerce business to physically stand up…

Then he asked those who’d been putting it off for over a year to stay standing…

While telling the rest to sit back down.

Then made his case directly to the people standing for why they should buy the Shopify offer.

The result?

Nearly all of them went to the back of the room and bought.

Jason explained this was a way to harness “the law of inertia”...

Which is a law of physics that states:

An object at rest stays at rest, while an object in motion stays in motion.

Neat, right?

Funny enough…

This is a principle that can also be observed in business.

Whether it’s physically getting someone moving…

(like Jason did in the example above)

Or by creating psychological “movement” via micro commitments…

(asking questions like that get them saying ‘yes’ in their heads)

Once you get a buyer in motion, the easier it is to keep them in motion.

Make sense?

I hope so ;)

Because it’s exactly what daily emails are designed to do.

They get your audience opening, reading, clicking and buying on a daily basis.

If you’d like to turn this law of physics into something you can profit from…

Then grab the Email Storyselling Skill Stack below.

It’s a bundle of 10 11 Skills that allow you to install the entire Email Storyselling system into your Claude account.

Once you’ve got it set up…

You’ll watch Claude write entertaining emails in your authentic voice that reveal a useful lesson or insight…

And close out with a casual call to action.

All in 15 minutes or less per email.

This is how you can email your list daily without battling writer’s block or wasting hours writing.

And transform your list from a static group of passive readers...

Into a repeat buyer machine.

The Skill Stack is normally $500.

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That’s 70% off.

Except you’ve got less than 48 hours left to snag it at the discounted rate.

Grab it here before it’s too late:

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Jim Hamilton