list building leverage

Quick update:

I had a coaching call this morning with a 1-on-1 client who just wrapped up a really successful promotion.

It drove a pile of booked calls…

And brought in multiple 5-figures in revenue.

Big win for him.

Which reinforced that that booking more sales calls is the #1 metric he needs to focus on in order to grow the business.

More calls = more clients = more 🤑

Makes sense, right?

His question to me was about the best way to go about that.

How to structure his promotional calendar, what types of emails to send, any ninja strategies or tactics he might be missing... etc etc.

My answer?

The biggest lever isn't optimizing his cadence or email copy.

Because over the course of our time working together…

He’s been able to dial that TF in.

(not to toot my own horn or anything ;)

Humble bragging aside, though…

I told him the #1 best way for him to book more calls is to focus on GROWING the list.

Here's why...

New subscribers are worth more than old subscribers.

Fresh leads are more engaged, more responsive, and more likely to take action.

There's a recency effect at play.

So the closer someone is to joining your list, the hotter they are.

Plus they haven’t seen all of your offers yet.

Whereas your old leads have.

Another way to put it...

You can only optimize your email strategy so much.

There's a ceiling.

But list growth offers virtually unlimited leverage.

As he rightly observed…

A hugely successful promo like this effectively squeezes all the juice there is.

It harvests any latent demand that exists within your list.

So that puppy is gonna be dry as a bone for the time being.

That’s why the real opportunity for him is in consistent list growth.

Because you can’t get blood from a stone.

And this applies whether you're booking calls, selling courses, or promoting coaching.

The entrepreneurs winning right now aren't just writing better emails...

They're feeding fresh leads into their ecosystem consistently.

It's not either/or, btw.

You need both good emails AND list growth.

But growth is the multiplier most people ignore.

That’s all I got for ya today, though.

Happy Wednesday 🤘

Jim Hamilton

P.S:

Invites are going out shortly to the first batch of beta-testers for the new and improved EmailStoryselling.ai 2.0.

And, it’s safe to say my hype level is off the charts lol

My plan is to have this group of people stress test the new platform for a week or two before migrating everyone else over.

I’m tempted to just roll everyone over right away…

But I know I’ll be thankful I took it slow later.

Because if there’s anything I’ve learned from this experience of building a software product from scratch as a non-coding normie…

It’s that literally *everything* is more complicated than it looks or sounds 🤣

Nevertheless:

We’re getting real close.

So stay tuned for more ;)

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