lead gen vs buyer gen

Happy Wednesday!

One of the first things I look at when building an Action Plan for someone is how they're growing their list.

Specifically:

Whether they should be focused on lead gen or buyer gen.

Because these are two very different strategies.

And going down the wrong path is a costly mistake.

Lead gen is the classic approach.

This is where you run ads to a freebie and collect email addresses.

You get volume and it’s easier to make the ads work…

But you're also filling your list with people who raised their hand for something free.

Which means you now have a second job:

Convincing them to become buyers.

Some will, but many won't.

Buyer gen flips this.

You put a low-cost offer in front of cold traffic and only add people to your list who've already bought something.

Smaller list, slower growth.

Every single person who moves through the funnel has proven they’ve got a functioning credit and are willing to use it…

(which is ideal)

Yet anyone who doesn’t buy is lost.

Because you’re not capturing email addresses first.

So your list doesn’t grow unless the ads + offer are converting.

As such, neither approach is universally right.

Each one comes with its own tradeoffs and payoffs.

Ultimately, choosing the right one depends on your specific niche, offers, experience, and skillset.

Because once you pick a direction, everything gets built on top of it.

And if the foundation doesn't match your offers, your margins, your capacity, and your vision for the business...

You can spend 6 months building a machine that attracts the wrong people.

For instance:

- Someone with a high-ticket coaching offer running lead gen ads to a generic PDF... then wondering why no one books a sales call.

Or someone trying to do buyer gen without an offer that converts on cold traffic... burning through ad budget with nothing to show for it.

This is exactly the kind of strategic fork the Action Plan is built to sort out.

You fill out the intake about your business, your offers, your goals, and what you're currently doing.

Then I map out which list-building approach actually fits your situation...

And deliver a custom 25-30 page plan plus a private video walkthrough within 5 business days.

No calls and no guesswork.

You also get 7 days access to me where you can ask questions about what’s in your plan and how to execute it.

And candidly…

Investing $500 to get your custom Action Plan is a rounding error when compared to the time, energy, and money you’ll burn through if you go down the wrong path for 6+ months.

So if you want clarity on how to grow your list in a way that aligns with where you’re at in your business…

Then tap below to snag one:

→ Get your custom Email Storyselling Action Plan here

Jim Hamilton

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