launch trigger

True story:

Earlier this year, I hosted a live workshop called:

“The Tiny Visual Book Funnel”

On it, I broke down how I’ve profitably added 4,000+ buyers to my list with a Tiny Visual Book.

And, to put it bluntly:

I thought this workshop was gonna do BIG numbers.

Why?

Because virtually everyone on my list had gone through this funnel…

And building a list of buyers at breakeven or profitable is a very juicy outcome for anyone who understands marketing.

So I did my best to cover all the bases:

I put together a robust 90-min training on the funnel psychology, offers, price points, etc…

Recorded a separate 60-min bonus training on how to quickly produce your own book…

Along with a walkthrough video of how to launch ads, click-for-click…

And even produced fill-in-the-blanks ad, funnel, and image templates so everyone could literally copy & paste the funnel into their business as fast as possible.

Now, the workshop still did a decent number of sales…

So it wasn’t a total flop.

Yet it became clear from Day 1 that it wasn’t going to do anywhere near the number I was expecting.

Why?

Because I set up a sneaky little automation called a “trigger email”...

Which is designed to surface questions and objections.

And boy, did a lot of ‘em come up lol

The way it works is simple:

Anyone who visits the sales page and hasn’t purchased within 15 minutes gets a short email asking them if they have any questions about the offer…

And encouraging them to hit reply if they do.

That’s it.

This is a great way to determine whether you’ve done your job to make it crystal clear:

- Who the offer is for
- What they’ll get out of it
- And why they should buy it

In the case of my TVB workshop…

There were a few objections I’d failed to anticipate when creating the sales page…

But luckily, I was able to salvage the launch by tackling some of them in my emails.

Anyhow, moral of the story is:

Next time you’re launching a new offer to your list…

Try setting up a trigger email and see what happens.

Jim Hamilton

P.S:

If you missed the workshop and would like to purchase the recording separately…

You can unlock it + all the bonuses for only $197:

Get instant access to The Tiny Visual Book Funnel workshop