Wednesday, November 12, 2025

Breaking news:

Amazon, UPS, and Target just announced layoffs totaling more than 60,000 jobs this year.

Most of them white-collar and “knowledge work” positions.

These are folks with fancy degrees and years of experience.

So why let ‘em go?

Simple:

AI.

Apparently it was the worst October for layoffs in 20 years.

And I predict the worst is still yet to come.

But here's the thing:

I'm not sharing this to scare you.

Instead, I'm sharing it because there's an important lesson buried in all the bad news.

And it’s this:

The people getting laid off are the ones who depend on someone else for their paycheck.

They're at the mercy of corporate decisions they can't control.

Budget cuts…

Restructuring…

"Efficiency initiatives”...

Whatever excuse executives need to justify the corporate bloodbath.

Meanwhile…

Coaches, consultants, and creators who've built their own email lists are sleeping just fine.

Because nobody can lay them off.

Nobody can cut their budget.

And nobody can take away their ability to send an email and make money.

This is why building your own list is the single smartest move you can make in 2026.

Not posting on social media and hoping the algorithm blesses you with reach…

And not depending on a 9 to 5 that could disappear tomorrow.

But owning a direct line to an audience that knows, likes, and trusts you.

And the fastest way to build that list profitably?

Paid ads.

Specifically, with long-form Meta Ads that convert cold traffic into subscribers and buyers.

This is exactly what I'm teaching in my 7-Figure Ad Copy Codex training next week.

Inside, I'll show you the exact ad copy frameworks I've used to drive 7+ figures in sales with Meta Ads for myself and clients.

Including the psychological triggers and conversion tactics behind ads that have run profitably for 12+ months straight.

This includes live breakdowns of winning ads across multiple niches…

Plus exact templates and frameworks you need to quickly duplicate them for yourself.

The training is happening live on Zoom tomorrow at 11 AM ET.

You can grab your ticket below for only 97 bucks.

If you can't make it live, don't worry - you'll also get lifetime access to the recording and training materials.

But tickets are only available until November 10 at midnight.

After that, the offer disappears.

Which means you’ve only got 2 days left to grab a ticket.

So if you want to build your own list and stop depending on algorithms or employers…

Then sign up below before it's too late:

Grab your ticket for The 7-Figure Ad Copy Codex here

Jim Hamilton

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Learn how to build a profitable daily newsletter with Email Storyselling. Read by 4,000+ subscribers.