Wednesday, April 08, 2026
I just finished watching the new Jerry Springer doc on Netflix…
And I gotta say:
It brought back some fond memories of watching the show growing up.
I’m probably dating myself a bit here…
But it was one of those shows where you knew deep down your parents wouldn’t approve…
… because it was positively UNHINGED lol.
(Like the episode where a guy left his wife and daughter to marry a Shetland pony 😬😂)
Anyway, the doc shed some light on how the show became so popular.
In the beginning, most people's reactions were…
"Who the heck would watch this crap??"
Yet the crazier the show got and the more fights there were…
The higher the ratings went.
Eventually, it even overtook Oprah as the #1 show in America.
Now, the show’s definitely got a dark legacy as evidenced by all the violence and interpersonal conflict it led to…
(Including a murder)
But my point is:
The type of content people respond to isn’t always logical.
In fact, it often isn’t.
This is something I see a lot of coaches, consultants and experts get wrong with their social media and newsletter content…
They assume if they share enough high-quality ‘how-to’ info…
It'll trigger reciprocity and make people want to hire them or buy from them.
But that's not how human psychology works.
In application?
The more ‘how-to’ information you give someone, the more likely they are to try and figure the rest out themselves.
(especially if it’s good info!)
Truth is:
Buyers don’t need more info…
.. they need more insight.
So if you want to appeal to the buyers in your audience…
Use storytelling instead.
Because stories tap into something deeper than logic.
They create an emotional connection that pure ‘how-to’ content never will.
This is why Email Storyselling is so effective.
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You give it a rough idea or a half-baked story…
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Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.