Monday, July 13, 2026
They say a lead needs around 7 touchpoints before they become a customer.
I have no clue where that number originally came from…
And candidly, it’s probably highly situational.
For instance:
Someone buying a $29 template from you may need one good email…
While someone considering a $5k coaching program might need a lot more proof that you’re the real deal.
But directionally?
I think it’s right.
Because people rarely join your list, read one email, and immediately decide to hand you money.
They need to see how you think…
Get a feel for your personality…
And experience enough little moments where you say something useful, interesting, or painfully true that they begin to trust you.
Here’s a visual that illustrates it nicely:
Every new subscriber lands on your list with an invisible progress bar above their head.
It starts at 0%.
Then every email you send moves it forward a little:
A story that makes them laugh…
An opinion they’ve been quietly thinking themselves…
Or a useful insight that changes how they see a problem.
Eventually, the bar gets far enough along that buying from you feels like the obvious next move.
With that in mind…
Think about the difference between mailing weekly vs daily:
→ At one email per week, those seven touchpoints take nearly two months.
→ With a daily cadence, you can get there in a single week.
And that matters because the average subscriber is only truly paying attention for somewhere between 3 and 6 months after joining your list.
After that, they may still technically be subscribed…
But you’ve effectively lost them.
In other words:
The invisible countdown clock starts ticking on Day 1.
And if you want to maximize the money you can make from your list…
Then you can’t afford to waste time.
Hence why mailing daily is such a profitable thing to do.
That's all I got for ya today, though.
Jim Hamilton
P.S:
Next week, I’m launching a brand new offer called:
“The Email Storyselling Skill Stack”
This is a bundle of pre-built Skills that will allow you to install my entire $10m+ Email Storyselling system straight into your Claude account.
No complicated setup or separate subscription fees.
Plus there will be a juicy fast-action bonus for the first 10 buyers.
So if that sounds interesting…
Stay tuned for more :)
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