introvert copywriter’s worst nightmare

Full disclosure:

One of the things that initially drew me to freelance copywriting was how perfectly tailored it seemed to introverts.

- Work from home
- Write copy
- Get paid

If you’re an introvert like me…

This sounds like heaven.

Except there was one small problem...

Writing good copy requires a TON of research.

And the best kind of research isn't reading forums or studying competitors.

It's talking to actual customers.

Which, as an introvert, always made me want to crawl under my desk and hide lol

Case in point:

When I landed my first big sales letter job working for a health supplement company, the founder offered to set me up with customer calls so I could do proper research.

I politely declined.

(fun fact: that sales letter ended up being a pretty spectacular flop… prob not a coincidence 🫠)

Anyway:

I bring this up because I was recently reminded just how valuable talking to your customers actually is.

Earlier this week, I hopped on a call with an ESS AI power user.

Someone represents my ideal customer almost perfectly.

And over the course of an hour, he shared a bunch of things I wasn't expecting and wouldn't have guessed on my own.

For starters:

He rattled off a handful of new bots he'd love to see built inside ESS AI, several of which had never even crossed my mind.

He also flagged a few feature improvements I hadn’t considered.

Both of those were valuable.

But the third and perhaps most surprising insight was…

He told me the reason he originally pulled the trigger on ESS AI had nothing to do with the product itself.

Instead, it was because I'm one of the only people whose daily emails he reads consistently…

(he’s a copywriter who’s been in the game a long time, so that’s saying a lot)

… and that my writing reminds him a little bit of Justin Goff.

Who just so happens to be MY all-time favorite copywriter.

Which was a pretty nice pat on the back for yours truly :)


So, moral of the story?

There’s two, I suppose:

Number one is talk to your customers.

They’re sitting on valuable intel you’ll never uncover in your analytics dashboard.

And number two is send daily emails.

The simple act of showing up every day with something entertaining and useful to say is enough to make people buy your stuff.

Happy Thursday ✌️

Jim Hamilton

P.S:

Want me to build you a cold traffic Meta Ads campaign for free?

Here’s the deal:

Each month, I do a live training inside the Email Storyselling community.

This month, I’m showing how to do a full Meta Ads campaign buildout with ESS AI.

This means creating all the ad copy and creatives you need to launch…

Plus exactly how I'd set the campaign up for success.

All in 90 minutes or less.

Best of all, I'm looking for a VOLUNTEER!

So if you're actively running Meta Ads right now and would like me to spin up new ad copy and creatives for you to test on YOUR funnel…

Sign up for ESS AI and you’ll get complementary access to the Skool group.

Then you can submit yourself as a volunteer for the live training.

Only caveats are:

1) You need to be actively running ads on Meta right now

2) You need to be running ads in English

The live session is taking place Wednesday, March 25 at 11 AM ET.

Super excited about this one.

Hope to see you there ;)
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