I'm rearranging my business (here's why)

Fun fact:

Over the past few months, I’ve been working on a Tiny Visual Book + funnel build for a client.

The book itself is almost ready for primetime.

And while I was away on safari, my client sent out the manuscript to a bunch of colleagues and peers for feedback and endorsements.

What came back was awesome.

Glowing responses across the board.

Super validating for both of us :)

Which then got me thinking about something I've been feeling for a while now…

Between this engagement (which was WAY outside my wheelhouse in terms of subject matter lol) and recently shipping the 2.0 version of my own book…

I've realized how much I genuinely love books and publishing.

Not just the writing part…

But the whole process of helping someone take what they know, distill it into a book, and publish something that becomes a real asset for their business.

Most deliverables in the online business world are kind of abstract.

Funnel audits, content strategy, consulting engagements, etc etc.

It's hard to point to the thing and say "look what I made."

But a book creates undeniable value for anyone with an expertise-based business.

It’s both tangible and transformative.

It sits on someone's desk or lives on their phone and keeps working for them long after the project wraps.

And that's a big part of what lights me up about it.

Knowing that when the engagement is over, my client walks away with something real.

Something they can hold in their hands.

Something that makes them stand out in a crowded feed.

Something that builds authority, generates leads, and creates trust before a single sales call or offer doc goes out.

So I've decided to rearrange my business a little bit to prioritize this kind of work more.

Part of that means bringing on more done-for-you clients…

But I'm also kicking around another idea…

And I’m curious to get your thoughts on it.

Here’s what I’m thinking:

A live 12-week cohort where I walk you through the entire book creation and publishing process from start to finish.

With an optional 4-week add-on that covers the funnel build…

And how to use your book to build a list of buyers with paid ads.

This would include both live teaching sessions as well as Q&As and AI skills to accelerate the process.

You’d walk away with a 100-150 page book designed to build your business.

The cohort would be kept intentionally small.

And this wouldn’t be cheap, obviously.

Because it would be a pretty time-intensive commitment on my part.

But you’d get live 1-on-1 feedback and help from me on your book…

Accountability to make sure you actually FINISH it…

Not to mention it would be far more affordable than hiring me to ghostwrite and publish the book for you.

So if you might be interested in something like that…

Reply to this email with the word “COHORT” and let me know.

That’ll help me gauge whether it’s worth doing or not ✌️

Jim Hamilton