I recorded a simple video and had a mini panic attack (here’s why)

True story:

I recorded a new onboarding video for ESS AI 2.0 recently.

Super simple thing...

Just walking through the platform and some of the new features.

Yet the act of doing it made me feel really anxious and uncomfortable.

Which was kind of surprising.

It seemed so non-threatening….

But it triggered some intense feelings of doubt, discomfort, impostor syndrome.

In fact, I had to redo it like 7 times before I was finally content to publish it.

Oddly enough, this made me think about hermit crabs…

And how they’re kinda the perfect analogy for growth in life and business:

You’re constantly leaving one “shell” (aka identity) behind to head off in search of a new one…

Yet while you're in between shells, you feel vulnerable and exposed.

Funny how that works, isn’t it?

Anyway, point is:

Feeling exposed isn't a sign you're doing something wrong…

… it's proof you're growing.

And I suspect you can probably relate to this too.

You've probably felt that same knot in your stomach when you hit "send" on a sales email...

Or launched a new offer...

Or took on a big client you weren’t sure you were experienced enough to help.

That discomfort isn't a sign to stop.

It's simply your body telling you you're stepping outside your comfort zone.

And the entrepreneurs who never feel that…

They're the ones who stay frozen in place.

Endlessly tinkering, polishing, and “getting ready” to actually DO the thing.

Without ever actually doing it.

The ones who lean into it, hit send anyway, and keep moving forward are the ones who build real businesses.

This is one of the reasons why I built EmailStoryselling.ai:

To make sure you don’t let your self-doubt or lack of confidence stop you from building a wildly profitable email list.

It helps you write story-driven emails that are full of personality…

So you can turn your email list from a time sink into a steady revenue channel.

And if you ever do get stuck second-guessing yourself…

Your subscription includes access to The Oracle, a 24/7 coaching bot that exists to give you clarity, stress-test your assumptions, and lend you confidence when you need it.

(It’s by far the most popular one on the platform.)

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Tap here to get started:

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Jim Hamilton​