
Friday, July 31, 2026

True story:
One of my first freelance copywriting clients back in 2016 was a guy named Cole Gordon.
At the time, he was running an ad agency and looking for copy help.
We hit it off immediately…
So I continued to write for him in various capacities over the next 6-7 years…
Helping with emails, ads, content, funnels, etc.
Now, I wouldn’t be surprised if you recognize his name today…
Because since then, Cole’s gone from newbie entrepreneur to industry leader…
And his company, Closers.io, has grown into a $35 million dollar per year juggernaut…
With a client rolodex that includes:
- Tony Robbins
- Dean Graziosi
- Frank Kern
- Ryan Serhant
- And many more
Not to mention he runs a TON of ads…
So there’s a pretty decent chance you’ve seen him in your feed.
Anyhow:
In 2021, I joined the company officially and took over all their email marketing.
And over the following year, I helped them drive a total of $7.1 million in sales from email.
Which was pretty cool.
This was by far the highest level I’d played the game at.
And the experience taught me a lot.
But I was always upfront with Cole about the fact that I wanted to build my own business…
So after a year, I let him know that time had come.
And on my last teamwide meeting…
Cole stopped to give me a big shout-out in front of the entire team.
Even said he “owed me for life.”
Something I couldn’t have scripted better myself lol
It was a bit of a surreal moment for me.
Check it out here:
→ See Why This 8-Figure CEO Says He “Owes Me For Life” After I Made Him $7M in Sales From Email
Jim Hamilton

Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.