Thursday, August 06, 2026
One of my biggest gripes with sending emails weekly:
It doesn’t give you many chances to make your case to the audience.
And if you want to make lots and lots of sales…
You need as many chances as you can get.
Especially if you’re not a black belt in the persuasive arts.
Case in point:
I sent a total of 21 emails over the course of my recent and record-setting launch.
- Some were benefit-driven, while others focused on pain.
- Some evoked anger, while others elicited delight.
- Some emphasized value, while others overcame objections.
Do you see where I’m going with this?
Think of persuasion like a puzzle…
Except each person is starting from a different place.
Some of them might only be missing one or two pieces…
While others are staring at an empty coffee table.
Which means they basically need to build the whole damn thing from scratch.
So you need to come at the offer from as many different directions (and in as many different ways) as possible…
… if you want to “complete” the puzzle for as many people as possible.
This is how you should be thinking about ALL your launches and promo sequences.
Do your best to present the most rigorous argument you can for why they should grab it.
Highlight every bonus…
Eviscerate every objection…
Hit it from every possible direction you can come up with.
Because different people will respond to different messages…
Yet you won’t know which until you send them.
Some food for thought :)
Jim Hamilton
P.S:
Speaking of the Skill Stack…
Got some nice early feedback from a few buyers yesterday…
Including this one:
And this one:
Pumps me up to see this 💪
If you’d like to get your hands on the Skill Stack so you can 10x your email marketing without slogging away on value emails nobody buys from…
Grab it here and I’ll throw in a free 45-minute coaching call.
Just send me an email after you buy to claim it.
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