Tuesday, January 06, 2026
Ancient marketing wisdom:
“Sell them what they want, then give them what they need.”
Understanding the difference between what your audience WANTS vs what it needs is crucial for monetizing your email list.
Because needs aren’t sexy.
It’s why no one wants to eat brussel sprouts, get 10,000 steps a day, or go to bed at 9 PM…
Instead, they want to stay up late, eat Oreos, skip the gym, and STILL look great in a swim suit 😜
And so, if you lead with needs instead of wants in your marketing…
Then you’re setting yourself up for an uphill battle of epic proportions.
Because you’re asking your audience to overcome their own psychological wiring.
Which is virtually impossible to do.
It’s like asking a Great Dane not to drool lol
However:
If you can use ‘wants’ to get someone in the front door…
Then deliver ‘needs’ through the back door…
Well, then you’ve got yourself a recipe for consistent sales and profits ;)
Case in point:
Nobody gives a hoot about online courses.
Instead, they want what those online courses can teach them how to DO…
And the desired OUTCOMES that inevitably leads to.
Which is why…
With EmailStoryselling.ai, I’m selling people on everything they can DO with it…
Like design their ideal customer avatar…
Write profitable emails and ads…
And even build out an entire Thank You Page funnel from scratch.
Yet what I and my most discerning customers know…
Is that you still need the proper training to be able to deploy these powerful tools properly.
So:
I’ve included some of my top selling courses and products inside the Knowledge Base to make sure everyone has what they need to succeed.
Including The Email Storyselling Crash Couse…
The 30-Day Newsletter Copywriting Challenge…
And my recently updated list building course, List Building For Introverts 2.0.
Users get access to ALL of these courses for free as part of their subscription.
Not too shabby, amirite?
So if you want to grow your email list this year…
I highly recommend you sign up for a $1 trial for EmailStoryselling.ai below.
Not only will that get you access to my brand spanking new Thank You Page Funnel Bot…
Which builds you a self-liquidating lead gen funnel from scratch…
But you’ll also get access to the foundational training you need to deploy this powerful list building tool properly.
Then if you want to continue after your trial ends, it’s just $97/m.
So all it takes is 1-2 sales of a low-ticket product to recoup your investment.
Sound fair?
If so, tap below and enter your payment details on the next page:
Sign up for your $1 trial here
Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 4,000+ subscribers.