Wednesday, July 15, 2026
I started watching a new show called The Last Kingdom with my wife a couple weeks ago…
It premiered back in 2015 and follows a Saxon boy who gets kidnapped and raised by a family of invading Danes.
His name is Uhtred.
So is his father’s.
And Uthred narrates the short recap that plays before each new episode begins…
Where every single one begins with the line:
“I am Uhtred, son of Uhtred.”
He often refers to himself this way during the show as well.
Which means…
The word “Uhtred” has now officially borrowed its way deep into my psyche lol
My wife and I are constantly saying “I am Uhtred, son of Uthred” back to each other…
Because it’s embedded in both of our brains at this point.
And while I’m thoroughly enjoying the show…
(we’re just about to finish the second season)
… it’s also a brilliant example of the power of repetition.
Repetition is a cheat code for making ideas, words, and phrases stick in the minds of your audience.
And it just so happens:
This is one of the biggest advantages of sending daily emails.
Because painful as this may be to hear…
Your subscribers don’t automatically pick up on all your messages and themes the first time you share them.
Heck, they may not even remember the name of the product they bought from you.
Or what made them want to join your list in the first place.
It’s almost as if they have amnesia.
So when it comes to your emails…
You have to remember:
Most people will need you to make your point more than once.
Fact is, most are reading your emails on their phones while they’re busy doing something else…
Whether they’re at the office or sitting on the couch, bus, or toilet.
When you really think about it…
Is it any wonder they don’t grasp the true value of your offer at first glance?
I think not.
Yet when you learn how to use storytelling to reinforce your core beliefs in different ways…
And EARN the opportunity to show up in the inbox every day…
Because you’ve got an entertaining story and valuable lesson to share…
Eventually, those lessons start to sink in.
And getting those lessons to sink in, my friend, is the #1 prerequisite to making sales :)
Make sense?
I hope so.
Now, as my new favorite TV character likes to sign off…
Destiny is all ✌️
Jim Hamilton
P.S:
Next week, I’m launching a brand new offer called:
“The Email Storyselling Skill Stack”
This is a bundle of pre-built Skills that will allow you to install my entire $10m+ Email Storyselling system straight into your Claude account.
No complicated setup or separate subscription fees.
Plus there will be a juicy fast-action bonus for the first 10 buyers.
So if that sounds interesting…
Stay tuned for more :)
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