Some time ago, I took on a coaching client who was a pretty lethal marketer and copywriter in his own right.
Once I realized how much experience he had…
My first thought was, “why the heck did he bother hiring me??”
Then my second thought was, “welp, I guess this is gonna be EASY! 😈”
Truth be told, he needed an accountability partner more than anything else.
A role I was happy to play.
Anyway:
His goal, like many freelancers, was to quit helping other people build their businesses and start building his own.
And in discussing the roadmap to launching his email list ASAP…
We got to chatting about different types of funnels and traffic strategies.
Which is when he told me a doozy of a client story:
He once helped a client build an email list of 70,000+ email subscribers…
All using free lead magnets.
Now, that is a pretty sizable email list…
It sounds impressive, right?
Wanna take a guess at how many ended up actually BUYING something?
I’ll give you a second…
The answer is:
Less than 1%.
Absolutely BANANAS!
Even being as well acquainted with freebie seeking behavior as I am…
I was still shocked by those numbers.
But it just goes to show how much the…
A) Expectations you set
B) Environment you create
… matter when it comes to training people to buy.
Because at that size, there is bound to be more than 700 people willing to buy something…
They just weren’t willing to buy from THAT person, on that list.
Make sense?
This is why, when it comes to list building, I encourage people to START with a Thank You Page funnel…
Get that at or close to breakeven with paid ads…
So you’re adding 10-20 new subscribers per day on autopilot…
A handful of which become buyers on their way in the door…
(By virtue of the tiny offer presented on the Thank You Page)
But then graduate to a direct-to-sale funnel as quickly as possible once you have traction…
So you can avoid ending up with a bloated list full of freebie seekers who refuse to buy.
Nothing takes the wind out of your sails faster than sending out emails to a massive list like that and seeing little to no sales come back.
Luckily for you…
I reveal how to install both of these self-liquidating funnels into your business inside my List Building For Introverts course below.
And, as a cherry on top…
I’m also giving away the following 3 AI Skills to anyone who grabs the course before Oct 27 at midnight:
→ Self-Liquidating Lead Gen Funnels Skill
→ Tiny Visual Book Builder Skill
→ Tiny Visual Book Funnel Skill
All you have to do is install these AI Skills into Claude or ChatGPT…
And they will shepherd you through the funnel & offer creation process like a safari guide in the Serengeti.
So if that tickles your fancy…
You can find more details at the link below:
>>> Get List Building For Introverts 2.0 here
Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.