funnel problems

True story:

Over the past few months, I’ve been helping a 1-on-1 client optimize his funnel from end to end.

He runs a book-a-call funnel in a bit of an unusual niche…

And his biggest problem was:

Most of the leads he was getting were about as qualified as an untrained normie showing up to compete at the World Chess Championship.

Which is not uncommon…

Especially these days after Andromeda.

Anyway, we reviewed his email sequence, implemented an extensive SMS series, reorganized his VSL, and rewrote his ads…

All with the goal of improving lead quality.

Except now…

He's gotta turn ads off for a few months as he steps away from the business to deal with a personal issue.

So naturally, he's looking for more stuff to optimize while he's away.

“What else can we do?” he asked me.

My answer?

Not a damn thing.

We’ve overhauled the entire funnel from end to end…

So now, the only thing we’re missing is data.

And frankly, from here on out, most of the improvements will come from working upstream.

I.e. from optimizing the ads and traffic once they're running again and he's got data to work with.

Because the ads are what determine lead quality.

It’s a classic example of L.O.C.:

List, Offer, Copy.

What this means is…

WHO you’re putting your offers in front of matters more than the offers themselves…

Or the copy you’re using to do it.

That said, I totally understand the impulse to look for more to-dos to tackle.

It’s very Hormozi-esque.

Because it’s easy to assume success is strictly tied to work and hustle…

Or say to yourself:

“If I fail, it won’t be because I didn’t work hard enough.”

But that instinct to busy yourself with more work is really about quelling anxiety.

It feels uncomfortable to sit still as an entrepreneur sometimes.

Nevertheless:

It is precisely what’s required sometimes.

Anyhow, that’s all I got for ya today :)

Jim Hamilton