do this 1x per month to improve email deliverability

Email marketing pet peeve:

When people act like algorithms only affect people on social media.

This is dead wrong.

Algorithms play a huge role in the success (or failure) of your email marketing too.

Namely:

Where your email lands in the inbox.

(Primary/Focused vs Promotions, Spam, etc)

Inbox placement is actually determined by a wide variety of factors…

Like your domain and IP reputation, sending habits, and of course, the content of email itself.

Now, I’m not a technical deliverability expert…

But I do know of one surefire way to give your email deliverability a shot in the arm…

One that costs virtually nothing…

Requires little to no technical knowledge…

And can theoretically be done as often as you like.

I try to do it once a month.

But there’s a case to be made I should be doing it even more often.

Anyway, enough with the teasing…

As you’re probably wondering what the heck this magical deliverability fix is…

So you can immediately improve your own inbox placement.

Right?

Well, it’s called a “2-step.”

Here’s how it works:

First, you send out an email teasing a valuable free asset.

This could be a video, PDF, spreadsheet… anything you like.

(These days, I usually go for AI prompts.)

But in order to get this valuable asset, readers must reply to your email with a keyword.

Once they do, you send them a link.

Mighty simple, isn’t it?

Yet it works like hotcakes.

In fact, I just did one a few weeks ago and got 40+ replies: