disastrous product launch

Seriously - who greenlit these things??

They look ridiculous lol

Even compared to the Meta glasses (which I just bought… and also look a bit goofy).

Anyway, the internet was predictably savage.

And to make matters worse…

The stock price dropped roughly 10% in two days.

Ouch.

Now, here's the ironic part:

By all accounts, the tech inside them is legitimately impressive.

The problem is Snapchat has been chasing these smart glasses for close to a decade now.

Multiple versions have come and gone.

Yet the company keeps building them because their CEO thinks they're the future.

Meanwhile, the market keeps telling him the same thing over and over again:

Thanks, but no thanks.

The most expensive mistake in business is building what YOU think people want instead of what they actually respond to.

Sadly, I see coaches, consultants, and course creators make this exact mistake with their email strategy all the time.

They spend 3-4 hours crafting a long educational email packed with tips and frameworks...

Because it FEELS good.

It shows off how smart and knowledgeable they are…

And they imagine subscribers being so grateful to receive these value-packed emails…

That they’re basically tripping over themselves and rushing to buy.

Unfortunately:

This is the email equivalent of trying to sell $2,195 smart glasses that don’t even look cool.

It simply doesn’t work.

Meanwhile, the creators making daily sales from their email list…

Are writing shorter and more personal emails that emphasize storytelling instead of free value…

Because that’s how you activate buyers.

Not by giving away the store.

Speaking of which:

If you've been staring at your email metrics wondering why a list of 3,000... 5,000... 10,000+ subscribers isn't generating consistent revenue...

This is probably why.

Luckily, I have the solution.

It’s called:

“The Email Storyselling Action Plan”

This is a fully customized 90-day plan built around YOUR business.

- Your offers
- Your audience
- Your schedule
- Your capacity

You have a quick chat with my conversational intake bot…

And within 3 business days, you get back a complete written plan with a private video walkthrough covering:

***

🗺️ Your Email Storyselling migration roadmap

Exactly how to move from whatever you're doing now (weekly newsletter, monthly launches, complex automations, etc) to a daily storyselling system without blowing up your list in the process.

📅 Your offer calendar

Which offers to promote in your emails, when to promote them, and how long to promote them for so you can maximize revenue without burning out your list.

💡 Your ideation system

How to extract email ideas from your content, courses, workshops, coaching calls, and personal life in a systematized way so you're never stuck wondering what to write about.

✍️ Your daily workflow

The exact writing routine that fits your busy schedule and makes writing feel less like a chore, plus how to use AI to cut your writing time down to a fraction of what it is now.

🧹 Your list management system

How to segment your list and keep it clean so you're sending to people who actually want to hear from you without torching your deliverability.

📈 Your list building plan

The specific list-building funnel you can use to grow your list on autopilot with paid ads, based on your current audience size, offer suite, traffic sources, and experience.

***

The whole thing mapped out and ready to run.

Best part is, you can grab one for just $150.

That’s 50% off the regular price.

But this specially discounted offer expires tonight at midnight.

Which means you’ve got less than 24 hours left to pull the trigger.

So if you’ve been following the “deliver value” playbook without seeing the results you expected…

And you’d like a simpler and more consistent way to make money from your email list…

Then here’s what to do next:

→ Get your custom Email Storyselling Action Plan here

Jim Hamilton

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