commodity markets

I'm a bit of a UI nerd.

Whenever I'm using a tool I love, I can't help but notice the little details...

The subtle animations…

The micro-copy nobody asked for…

The tiny touches that make you chuckle.

So naturally, when I realized I could customize the "Thinking" state for The Oracle…

(my Matrix-inspired coaching and strategy bot inside EmailStoryselling.ai)

I went a little overboard lol

Instead of flashing a generic "Thinking..." while it works...

I came up with a bunch of fun, on-brand phrases for it to cycle through.

Such as:

- "Pondering…"
- "Pontificating…"
- “Disturbing cosmic balance…”
- "Rummaging through the multiverse."

And then did the same for the Sequence Bot:

- “Burying the lede…”
- "Embezzling attention…"
- “Pickpocketing objections…”
- "Stalling for dramatic effect…"

Did anyone ask for this?

Nope.

But it brings me SO much goddamn joy 😂

I literally cackle with glee every time I chat with one of these bots.

And here's the thing:

In a market where every tool, course, and coaching program is promising roughly the same outcome…

“Useful” is table stakes.

Everyone’s offering that.

Yet what creates True Fans who buy everything you sell and tell their friends without being asked...

Is personality.

The fine touches that reflect YOUR unique vibe and taste.

That's what turns a commodity into a ‘Category of One’ brand.

Now, why do I bring this up?

Aside from the fact that this may be my favorite part of ESS AI…

It’s because your subscribers are in exact the same position.

They're drowning in "value" emails from every Tom, Dick, and Harriet trying to sell them something.

Which means value alone isn't a differentiator anymore.

Personality is.

And the fastest way to inject personality into your list every single day...

Is through storytelling.

Which is exactly what EmailStoryselling.ai was built for.

With it, you can write daily emails that sound like you, make your subscribers smile, and turn a cold list into a room full of true fans who buy because they genuinely like you…

And, more importantly:

Have legitimate fun while you’re at it ;)

Tap below to learn more:

→ Build and monetize your list with EmailStoryselling.ai

Jim Hamilton