Wednesday, April 29, 2026
Fun fact:
Yesterday, both Claude and Gemini suffered major outages.
I was more than a bit cheesed about this…
Since these two AI models power virtually all of the bots inside EmailStoryselling.ai.
No freaking bueno.
Not to mention Claude has experienced one outage after another since overtaking ChatGPT as the model of the choice for the masses this year.
It’s been about as reliable as a dollar store umbrella in a downpour.
Which, ironically, has driven me to start testing a handful of Chinese models…
Including Qwen, Deepseek, and Kimi K…
Simply because I’m so uncomfortable relying on Anthropic when they appear to be “compute constrained”...
And increasingly unable to deliver consistent service to their customer base.
A problem that could get worse in the months to come.
Anyhow, I digress.
The point I’m getting at is:
Neither Google’s nor Anthropic’s AI snafus prevented me from getting my own daily email out yesterday.
Because as much as AI has threaded itself through my creative process…
I still know how to write emails that sell the old fashioned way.
And so should you.
AI's incredible for speed and volume…
But if you haven’t yet internalized how to use storytelling to entertain your subscribers…
Reshape their beliefs to reflect your own…
And promote your paid offers without coming across like a used car salesman or crypto shill…
Then I recommend you make that a top priority.
Because as a coach, consultant, or service provider…
Learning how to communicate persuasively with your audience is one of the most high-value investments you can make.
And one no AI outage can take from you.
Productivity is great.
Fragility is not.
Anyway, in the meantime, that's all I got for ya.
Now back into the token swamp I go…
Jim Hamilton
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.