chatgpt killed his sales (so here’s what I did)

Get this:

A few years ago, I had a client who sold a course on how to write and publish a nonfiction book.

His offer was doing really well…

… until a pesky little thing called ChatGPT came along.

(maybe you’ve heard of it?? 😂)

We saw a dip in ad performance almost immediately…

Because now, all of a sudden…

Everyone started to wonder whether AI could write their book for them.

Why spend time and money learning how to do it the old fashioned when AI can just do it for you?

Now, obviously the client didn’t want to have to rebuild his webinar or funnel…

So we had to address the issue in our ads.

And here's what I did:

Instead of fighting against ChatGPT…

I wrote an ad that positioned it as a GOOD thing.

Specifically:

I made the case for why human-generated books were now even MORE valuable…

Thus making today the best time in history to finally write yours.

Luckily, the ad took off.

And sales came roaring back.

Now here's the lesson:

One of the most powerful things you can do with your ads is capitalize on market trends and big news stories.

This is something I learned from Dan Kennedy…

Which is to enter the conversation your prospect is already having inside their head.

In other words:

If you can tie your offer to that trend or news story…

Your ad immediately feels relevant and timely.

Both of which are like rocket fuel for conversions :)

As it happens, I’ll be sharing this exact ad on my upcoming 7-Figure Ad Copy Codex training.

Along with a handful of other winners I’ve written for myself and clients.

The training is happening live on Tuesday at 11 AM ET.

You can grab your ticket below for only 97 bucks.

If you can't make it live, don't worry - you'll also get lifetime access to the recording and training materials.

But tickets are only available until Monday at midnight.

After that, the offer disappears.

Which means you've only got 2 days left to grab yours.

So if you want to learn how to turn market trends into winning ads…

Then sign up below before the deadline expires:

Grab your ticket for The 7-Figure Ad Copy Codex here

Jim Hamilton

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