Thursday, August 27, 2026
Fun fact:
Earlier this week, a billionaire investor named Stanley Druckenmiller published a viral op-ed in the Wall Street Journal.
The piece stirred up a ton of controversy in the finance world.
It was about the U.S. Treasury Secretary intervening in the bond market.
But that's not why I bring it up…
What happened AFTER is the interesting part.
You see, an economist ran the article through an AI detection tool…
And said it came back as being 100% AI-generated.
Cue the OUTRAGE lol
(How dare he!)
The academics were up in arms about it.
Now, I read the article, and sure - some of classic AI tells were there…
But it didn’t strike me as your typical, fresh-off-the-tap AI slop.
The voice was quite distinct.
Moreover, I found the actual substance of the article quite compelling.
It’s not like any of the AI-isms detracted from what he was actually saying.
Anyhow:
Pretty soon, reporters started calling Druckenmiller to confirm whether he had used AI to write the piece.
His response?
Of course he did.
And he was proud of it.
In fact, he likened using AI for writing to using a calculator for math problems.
Not to mention that at the end of the day, it was his name on the piece.
Point is:
Nobody argued with his IDEAS.
His arguments were built on 40+ years of experience managing billions of dollars.
AI didn't generate any of that.
AI just helped him get it onto the page.
Same principle applies to emailing your list.
Ultimately, what gives your content merit isn’t whether you typed out every single word yourself…
It’s the thinking and ideas behind them.
Your expertise, insights, perspectives, and worldview…
That’s what makes you worth reading.
However, consistently translating those ideas onto the page as a coach, consultant, or expert is a heavy lift sometimes…
Especially when you’ve got a business to run and a life to live on top of it.
Therein lies the true value of AI.
Whether you’re using an out of the box option like Claude or ChatGPT…
Or a more customized version like EmailStoryselling.ai…
It allows you to move faster and spend more time focusing on your zone of genius.
Either way, I’m willing to bet this (over)reaction to writing with AI will soon become a thing of the past.
For one, future models will be so good you won’t be able to tell the difference.
And for two, trying to parse what was made with AI and what wasn’t will become impossible as the tools continue to weave their way through every step of the creative process.
The only way to create something totally untouched by AI will be to write it on a napkin.
I’m being a little facetious, of course…
But hopefully you get my point.
Focus on your unique ideas and IP.
Don’t let the purists talk you out of huge asymmetric upside.
Jim Hamilton
P.S:
One more thing…
Most of these AI detectors are crap anyway.
Seeing this whole thing unfold prompted me to run a bunch of my emails through a few of them.
Know what happened?
Some emails that were 100% AI skated through without a blip.
Meanwhile, others that I actually wrote completely on my own had sections flagged in them.
(In most cases, it was some or all of the CTA.)
Go figure…
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