behavior-based email trick that got 50%+ opens at a $35m company

True story:

Back when I managed email marketing for Closers.io…

They were doing $35m a year and consistently spending $300k+ a month on ads.

(I think they’re doing north of $50m a year now.)

Anyhow:

When you’re running at that level of scale…

Small changes can have a big impact.

For instance:

Most of our ad and email traffic went to a call booking funnel…

Designed to get leads on a call with a sales rep as soon as humanly possible.

Yet as with any funnel…

There was lots of dropoff along the way.

Meaning:

A ton of those people would click the link and get to the application page…

And then just disappear.

Either because they didn’t complete the application…

Or maybe they did but then bailed before actually picking a time for the call.

So I built a simple “trigger” system:

If someone hit the application page but didn’t book a call within a few minutes…

They were immediately retargeted in the inbox with another email.

And not some generic "hey, you forgot something" template…

One that called out exactly what they just did and why they should proceed through to booking a call.

The results?

50%+ open rates.

5-15%+ CTR.

And lots more booked calls out of the traffic we were already driving.

Which is bananas compared to what most broadcast emails pull…

Because behavior-based emails like these hit people while they’re still hot.

And therefore much easier to convert.

Cool part is:

This is just one of the ways you can implement “trigger” emails into your email marketing system.

Something to think about…

Jim Hamilton

P.S:

Next week, I’m launching a brand new offer:

“The Email Storyselling Action Plan”

You tell me about your audience, offers, and business…

Then I build you a custom action plan, which includes a detailed 10-15 page report + private video walkthrough on exactly how to implement it.

It covers ideation, daily workflows, promo schedules, list building, and much more.

If you have an existing list and offers to sell them…

This will save you a lot of time and second guessing.

So stay tuned for more :)