13 mistakes that prevent your list from printing (avoid these)

When I audit another coach, consultant, or expert’s email list…

There’s a handful of mistakes I tend to see over and over again that prevent their email list from printing daily sales and profits.

In no particular order:

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1. Only sending broadcast emails once a week.

2. Only sending ‘how-to’ content that attracts freebie seekers and trains people not to buy.

3. Sending broadcast emails to your entire list.

4. Putting all your paid offers in the P.S. section.

5. Promoting the same offer in every email.

6. Pinning all your hopes and dreams on your welcome sequence.

7. Not segmenting your list by engagement.

8. Not segmenting your list by pain point.

9. Not writing emails for mobile.

10. Not monitoring your deliverability.

11. Not using scarcity and urgency to sell more.

12. Not sending multiple emails per day at the end of a promo.

13. Not pre-selling new offers before they launch.

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If you’re not guilty of any of these mistakes, then you’re in good shape.

But I’m willing to bet you’re making at least one or two of em.

If not more.

Now, as for how to fix them (and in what order) so you can get your email list humming as quickly as possible…

Well, that depends on YOUR specific situation.

- Niche
- Offers
- Audience
- Marketing skills
- Current cadence
- List size
- CRM
- Etc etc

Which is where new offer I’m launching next week comes in:

“The Email Storyselling Action Plan”

You answer a few questions about your audience, offers, list, and business…

Then I build you a custom action plan, which includes a detailed 10-15 page report + private video walkthrough on exactly how to implement it.

It covers ideation, daily workflows, promo schedules, list building, and much more.

If you have an existing list and offers to sell them…

This will save you a lot of time and second guessing.

So stay tuned for more :)

Jim Hamilton

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