Wednesday, June 03, 2026
Happy Monday!
And welcome to June :)
The warm weather has finally kicked here in Toronto.
And I am sooooo here for it lol
Anyhow:
Last week, I binged a bunch of episodes of Cole Gordon’s new podcast.
If you don’t know who he is…
He’s the founder of Closers.io - a sales training and recruiting company that helps businesses build and grow their high-ticket phone sales teams.
He’s worked with many of the biggest names in the coaching, consulting, and info space…
Including Frank Kern, Dean Graziosi, Tony Robbins, and a whole bunch more.
So he’s super wired into what’s going on in the industry.
He’s also a former client of mine.
Now, he only started the podcast a few months ago...
Yet as expected, the episodes are killer.
Very tactical.
Lots of insider discussions you wouldn’t be privy to otherwise.
One of which was with Ravi Abuvala…
Another 8-figure entrepreneur and founder of a company called Scaling With Systems.
And together, they went deep on YouTube vs Instagram.
Specifically:
The huge quality gap that exists between the two platforms.
Instagram burns hot and disappears fast.
The average half-life of a post is something like 17 minutes.
Meanwhile, YouTube videos continue to rack up views for days, weeks, and months after being published.
One platform is mostly rented attention.
The other is much better at building legit trust and belief.
That matters a lot more than most people realize.
Because attention that disappears fast is easy to collect but hard to monetize.
You can rack up views and feel productive because the numbers move...
And still do almost nothing to deepen the relationship.
That's the trap.
Truth is, a lot of business owners default to chasing visibility when what they really need is trust.
They want width.
What actually moves the needle is depth.
And that's why the whole conversation made me think about email...
Because email works a lot more like YouTube than Instagram.
Especially when you’re mailing daily.
When you write an email to your list every day according to the principles I teach…
Readers get rapid exposure to how you think…
More chances to hear your voice...
And understand what you believe, how you see the world, and whether they agree with you.
That’s how ‘know, like, and trust’ gets built.
Which, of course, ultimately leads to sales :)
One single email won’t do much to move the needle.
But compound that out across 30, 60, 90+ days?
That’s how you take casual readers and turn them into repeat buyers.
Food for thought…
Jim Hamilton
P.S:
Here’s a link to the full podcast if you want to check it out:
The Reality of Building a $100M Business in 2026
Learn how to build a profitable daily newsletter with Email Storyselling. Read by 5,000+ subscribers.