Monday, December 01, 2025
Flash back to 2020:
I was reading the news one day when I stumbled across this headline:
I’d been an avid reader of Morning Brew for some time…
So I wasn’t surprised to see they’d sold to Business Insider.
But what did shock me was the sale value:
The deal valued MB at 75 million dollars…
And according to Axios, the founders raised “very little capital upfront” to launch it.
Not too shabby lol
I started to dig a little deeper and found out they were charging ~50k for a single primary sponsor placement at the time.
I couldn’t believe it.
My first thought after finding this out was:
Running a business where the email IS the product sounds amazing.
You see…
Unlike most other businesses where email is a bridge to what they sell…
For Morning Brew and other companies following the same playbook…
They’re able to sell space inside their newsletter and charge a king’s ransom for it.
No tripwires, sales funnels, or member’s areas necessary.
Pretty damn cool, if you ask me.
Not to say replicating their success would be easy by any means…
Yet there’s a ton to learn from what they’ve done.
This is why I made sure to include the “Sunday Paper” setup used by companies like Morning Brew, The Hustle, Axios, 1440, and more in my recent deep dive on 7-figure newsletters.
But they weren’t the only ones.
Here are just a few of the newsletters I looked at:
→ Dan Go (270k subs)
→ Justin Goff (10k subs)
→ Natalie Ellis (3m subs)
→ James Clear (3m subs)
→ Tim Ferriss (1.5m subs)
→ Morning Brew (4m subs)
→ Justin Welsh (215k subs)
→ Codie Sanchez (550k subs)
→ Chris Williamson (200k subs)
And now for a limited time, you can copy-paste their exact strategies by grabbing a copy of the 7-Figure Newsletter Playbook below.
Inside, you’ll discover:
- 4 key newsletter “setups” used by 7-figure publishers in 2024 (and how to install any one of them into your business)
- How to make writing your newsletter fast & easy each week
- Proven subject line tactics to get your newsletter opened and read at scale
- Different ways to monetize your newsletter (based on your setup)
- My “1-liner value prop” swipe file with 17+ fill-in-the-blanks templates to promote your newsletter on social media and elsewhere
- PLUS: Step-by-step breakdowns of real emails from 7-figure publishers
- And more
This was originally meant for my paid community.
But I’ve decided to make it available to the public until Friday, May 31 at 12:01 AM ET.
So if you’ve been thinking about starting an email newsletter, but you're feeling overwhelmed or are struggling with exactly how to do it…
Or if you’ve already started one, but feel like you’re winging it and want a proven playbook to follow instead…
Then sign up below to get instant access for just 49 bucks:
https://learn.persuasivealchemy.com/7-figure-newsletter-playbook/
Jim Hamilton