lead quality

However:

It appears as though we’ve finally turned the corner.

We booked our first (very) profitable week last week…

With consistent sales coming in each day.

TY Jesus lol 🙌

We’ve still got a long way to go, but seeing those numbers was a huge relief for me personally.

Not to mention the client.

Now, why do I bring this up?

Because our breakthrough can be attributed to one thing:

Lead quality.

Specifically:

After running a diverse mix of image and video ads…

It was clear the video ads were producing much higher quality leads.

(lower cost-per-registration, higher show rate, etc)

So we flipped off everything else and focused 100% of our ad spend on those video creatives.

And this insight happens to dovetail nicely with my general business philosophy…

Which is to say:

I always try to optimize for quality over quantity.

Whether it’s with long-form ad copy…

Emails driven by storytelling instead of “value” and how-to info…

Or using an 80-page book to build my list instead of a 1-page lead magnet.

I’ll take quality over quantity any day of the week.

Now, like anything…

This comes with tradeoffs.

Anyone who tells you different is lying.

But in my experience…

The easiest way to get your marketing to work is optimizing for quality.

Jim Hamilton

P.S:

Next week, I’m doing something special for Black Friday:

For the first time ever, I’m opening the doors to my brand new Email Storyselling AI tool.

This is my personal AI assistant that is trained on the exact email and ad writing frameworks responsible for $50m+ in sales for myself and clients.

And up until now, it’s only been available to community members and private clients.

But next week, you’ll be able to try it out yourself for just $1.

So if that sounds interesting…

Stay tuned for more info :)