is there still room for entry-level copywriters in 2025?

Got the following question from a copywriter on my list:

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"I've been on your list for a while. Recently, I ran a few experiments where I fed Claude some research and a sample email (I used a few of yours as examples) and asked it to write one for me.

The results were surprisingly good -- it produced solid emails in just minutes.

I know sales and marketing will never die, but what about copywriting?

Do you think there's still room for entry-level copywriters starting out in 2025, people who don't have the experience or advantages that today's juniors or seniors already have?"

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My answer:

Hard to say.

I haven’t tried hiring a copywriter in a while…

But I can say many of my experiences in the past were terrible lol

Most had crappy samples…

Yet out of those that had decent ones… I found many couldn’t replicate anywhere near the same level of quality when asked to complete a simple test project.

(You never know how much help someone may have got with a piece.)

Anyhow…

One thing that's as true today as it was when I got started in 2016:

The real value of a copywriter isn't in knowing how to craft words...

… it's in understanding strategy.

And that's hard to fake with AI.

It's one thing to use Claude to produce decent copy based on someone else's samples.

It's another thing entirely to provide sound strategic advice to clients on what they should do next.

Like knowing when it’s a list problem vs an offer problem…

Or understanding how email fits into their paid ads, product launches, and overall monetization strategy.

That's where the real value is created.

So if I was starting over today…

I'd be learning as much as I could about all the other aspects of marketing and business growth that intersect with copy.

- Paid ads
- Funnel building
- Conversion optimization
- Market positioning
- Email & SMS
- Organic
- Etc etc

The more of those you bring to the table, the easier it is to make your clients money....

And the harder you are to replace with a prompt.

Jim Hamilton

P.S:

One of my all time favorite books on positioning and strategy is No B.S. Marketing to the Affluent, written by Dan Kennedy.

Highly recommend it whether you’re writing for yourself or for clients :)