Monday, November 10, 2025
Your audience can smell BS.
So if you’re a coach, consultant or expert…
You have to lead yourself before you can lead others.
Otherwise, they’ll sniff out your hypocrisy from a mile away.
For example:
Every three months, I do a “quarterly reset.”
This involves:
- 2 weeks with no alcohol
- And a 72-hour fast
I finished the latest one this past weekend.
As someone who loves to drink and eat, this is never easy.
But health is a core value for me.
Not only do I care about optimizing my physical, mental & emotional wellbeing…
I also believe it’s crucial to performance in business.
Yet if I expect my followers, subscribers & clients to adopt this mindset…
I have to embody it first.
In other words, I can’t simply tell you the way…
I must *show* you the way.
Because if you can’t keep your own promises to yourself…
How can you expect other people to do the same?
Remember:
Building an audience is about leadership.
That’s literally what it means to have followers.
Some food for thought as you seek to cultivate influence…
Jim Hamilton
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