Monday, January 26, 2026

Full disclosure:

My interest has been increasingly drawn to AI over the past 6-12 months.

Something many long time readers have commented on.

And to be candid, the gravitational pull has been mighty hard to resist.

As far as my stance…

I’m neither an AI optimist nor an AI optimist.

I’d say I’m more of an AI realist.

Because I absolutely believe there are going to be winners and losers when all is said and done.

It’s not going to be all gravy for everybody everywhere.

To go a step further…

I think some drastic societal reordering will be needed to protect both the sense of purpose people need and the economic dignity they deserve.

Sadly though, it’ll come way later than it should.

Anyway…

That’s one of many problems above my paygrade.

In the meantime, I’m focused on what I can control.

And I recommend you do the same.

Because we are smack dab in the middle of a creative golden age like no other.

And that, my friend, is VERY exciting :)

So, back to business:

I don't claim to be an "AI expert"...

But over the course of my extensive experimentation, I have picked up a few tricks.

One of my favorites is called the "Brand Intelligence Hub".

In fact, I included it as a bonus module inside my recent 7-Figure Ad Copy Codex training.

Because it makes adapting templates to your business soooo much easier.

But that's not all it can do.

I've been using it for everything from generating ad creatives to website copy to press releases and all kinds of other cool stuff.

It's an incredibly potent tool.

And that’s because most people are still using AI like a blank slate.

Which is why they get lifeless outputs that sound like the equivalent of elevator music in text form.

AI needs to understand YOUR business to be useful.

Otherwise it's just regurgitating the same reconstituted word slop you could get anywhere else.

And if you've been frustrated with crappy content or advice from AI...

There's a missing piece.

The Brand Intelligence Hub gives you that foundation.

It's a simple setup that makes everything you do with AI better… whether you're using ChatGPT, Claude, or any other LLM.

Once you have this in place and start using it to do the stuff you’re already using AI…

People are gonna start asking you:

“How the heck did you do this?? What prompts did you use??”

Mark my words ;)

Want to get your hands on it?

Reply “HUB” to this email and I’ll send you the Google doc w/ setup instructions.

Jim Hamilton

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