4-week promo calendar

Variety is the spice of life.

Same thing goes for your newsletter.

So, the more often you can switch up your…

- Stories
- Lessons
- Angles
- And offers

… the more responsive your list will be.

This is something I’ve been helping my laser coaching clients with.

Specifically:

Creating a 4-week promo calendar…

Where we rotate the offer (or how it’s presented) each week.

This is another easy way to eviscerate writer’s block…

Because it gives you a box to think into.

If everything’s on the table, it can be pretty overwhelming.

But when you know exactly where your email needs to end?

Well, then it’s much easier to get started.

In other words:

Constraints unlock creativity.

That’s why my book also includes my Newsletter Performance Tracking Sheet.

So you can start mapping out your own 4-week promo blocks.

If you haven’t checked it out yet…

Then tap below and hit File > Make a copy to add it to your Drive:

Newsletter Performance Tracking Sheet

Jim Hamilton

P.S:

The sheet’s got several formulas built in:

- Any numbers in blue are meant to be manually input from your CRM
- Any numbers in black are formulas that will calculate automatically

So all you have to do is enter the raw totals for things like opens, clicks, sales, etc and it calculates the rest automatically.